Overview

Much, if not all of our motivation and behavior is driven by our brain’s nonconscious need to feel safe. When our brain is triggered into a threat state our cognitive functioning is compromised increasing our susceptibility to emotional, impulsive, irrational thinking and behavior that decreases our ability to think and perform.

The S.A.F.E.T.Y.™ Model describes six domains of threat or reward that are important to the brain: Security, Autonomy, Fairness, Esteem, Trust and You. Understanding the needs, rewards, motivations, biases and stress triggers of each domain can provide valuable insights into yourself and others and help improve interactions, teamwork and productivity.