Why Great Leaders Don’t Always Try to Make People Feel Better

A new perspective on emotional intelligence in the workplace

When a colleague is discouraged after a failed presentation, a team member is frustrated by a missed promotion, or someone on your team is struggling through a difficult transition, most leaders instinctively try to make things better. They offer reassurance, encourage optimism, and help reframe the situation in a more positive light. For decades, this has been considered the hallmark of emotional intelligence.

But what if that instinct isn’t universal?

A landmark international study involving more than 6,900 participants across 17 countries suggests that one of our most fundamental assumptions about empathy may actually be shaped more by culture than by human nature. The research found that while people around the world generally want to improve their own emotional state, they differ dramatically in how they believe they should respond to the emotions of others. In other words, culture has a far greater influence on how we support someone else’s emotions than on how we manage our own.

For leaders, this finding challenges a deeply ingrained habit: the belief that the most compassionate response is always to reduce another person’s distress.

In many Western, individualistic cultures, this approach feels natural. Leaders are taught to validate emotions, encourage positive thinking, and help people move beyond disappointment as quickly as possible. Success is often associated with personal happiness, resilience, and emotional well-being, making the reduction of distress seem like an obvious expression of care.

The study found, however, that this perspective is far from universal. In many collectivistic cultures—including countries such as Japan, South Korea, China, and India—negative emotions are not necessarily viewed as problems that need to be solved. Instead, they are often seen as valuable experiences that encourage self-reflection, strengthen relationships, build humility, and create meaning through adversity. Attempting to immediately remove someone’s discomfort may actually interfere with an important process of personal growth.

Perhaps the most surprising discovery was not that these cultural differences exist, but where they exist. Across virtually every country studied, people shared a remarkably similar desire to regulate their own emotions toward greater happiness and well-being. The major differences emerged only when participants considered someone else’s emotional experience. Culture, it appears, shapes our beliefs about what other people should feel and what it means to truly support them.

This insight has important implications for today’s leaders. Organizations are increasingly global, with teams spanning multiple countries, cultures, and value systems. A leadership behavior that communicates empathy in one culture may unintentionally signal dismissal or misunderstanding in another. A manager who immediately encourages an employee to “look on the bright side” may believe they are being supportive, while the employee may have preferred the opportunity to process disappointment before moving toward solutions.

The lesson is not that one approach is superior to another. Rather, it reminds us that emotional intelligence is more nuanced than we often assume. True empathy requires more than recognizing another person’s emotions—it requires understanding how they interpret those emotions and what kind of support they actually need.

This opens the door to more thoughtful leadership conversations. Instead of immediately trying to solve emotional discomfort, leaders might ask themselves: What does this emotion mean to this individual? Are they looking for encouragement, or do they simply need someone willing to sit with them in the difficulty? Am I trying to remove their discomfort because it serves them—or because it relieves my own discomfort as a leader? These questions often lead to deeper understanding than quick reassurance ever could.

This research also invites us to reconsider the meaning of psychological safety. Many organizations mistakenly equate psychological safety with making people feel comfortable. In reality, growth, innovation, and resilience often emerge from periods of uncertainty, frustration, and constructive discomfort. Psychological safety is not the elimination of difficult emotions; it is creating an environment where those emotions can be expressed, explored, and learned from without fear of judgment or punishment.

One of the greatest responsibilities of leadership is learning to distinguish between reducing discomfort and facilitating growth. Sometimes people genuinely need reassurance. Sometimes they need perspective. But there are also moments when the most supportive response is simply to remain present while another person works through a difficult experience on their own terms.

Rather than asking, “How can I make this person feel better?” exceptional leaders may begin asking a far more powerful question:

“What kind of support will help this person grow?”


Reference: Ginosar Yaari, S., Tamir, M., et al. (2026). People in more individualist cultures are more motivated to make others feel better. Proceedings of the National Academy of Sciences, 123(26), e2533994123. https://doi.org/10.1073/pnas.2533994123

The Biological Cost of Being Undervalued at Work

In the S.A.F.E.T.Y.™ Model, Esteem is the need to feel respected, valued, and positively regarded. It’s easy to file that under morale — the warm feeling of being appreciated. A new piece of aging research, read alongside decades of social-epidemiology work, suggests the Esteem domain may sit closer to the body than we tend to assume.

A team from the Max Planck Institute for Human Development and Columbia University published a systematic review and meta-analysis in Nature Human Behavior on how social conditions relate to biological aging. Instead of just an individual study, they pooled the field: data from 140 studies, covering 65,919 people from birth to age 86 — the most comprehensive assessment to date.

Scientists can estimate your body’s “biological age” (how old you are on the inside) using something called an “epigenetic clock”. It works by reading chemical tags on your DNA that change over time based on your lifestyle and environment. Because these tags respond to how you live, your biological age can be different from the number of years you’ve been alive. When using new technology to track more aspects of aging, the findings were surprising:

  • Social disadvantage is associated with faster biological aging. Lower socioeconomic status and marginalized racial or ethnic identity were consistently linked to faster aging.
  • It starts early. Children in lower-socioeconomic circumstances already showed signs of accelerated aging.
  • It lingers. Adults who grew up disadvantaged tended to age faster later in life, even when their social disadvantages had improved.

In U.S. cohorts, Black participants showed faster aging markers than white participants, with smaller differences for Latinx participants. Of course these are associations synthesized across many studies, a strong, consistent pattern, not a controlled proof that inequality causes aging.

The Piece That Points at Esteem

Here’s the part worth dwelling on. We often treat socioeconomic status as a purely material variable — income, resources, access. But status is also a social variable. To be low on the socioeconomic ladder is, very often, to be afforded less respect, less recognition, and less positive regard in everyday encounters. Material deprivation and esteem deprivation travel together. That distinction isn’t speculation, as a long line of social-epidemiology research demonstrates this. Most notably, the work on the social gradient in health most associated with Michael Marmot’s Whitehall studies, found that health outcomes track with where people sit in a status hierarchy even after accounting for material resources. The experience of relative standing, of being valued or devalued, appears to carry its own biological weight. This new meta-analysis didn’t isolate that mechanism, but it adds large-scale evidence that the social dimension of disadvantage is written into the body’s aging.

For the S.A.F.E.T.Y.™ framework, that reinforces the importance of Esteem. The brain’s need to be respected and positively regarded isn’t a soft preference layered on top of “real” survival needs. Across a population and a lifetime, chronic esteem deprivation looks like exactly the kind of psychosocial stress the aging literature keeps pointing to. So what does this mean for how we think about workplace dynamics and leadership?

1. Recognition is a health-relevant input, not only a motivation lever.

Withholding recognition, taking credit, or routinely overlooking someone creates an Esteem threat. This research lets us frame the stakes more honestly: chronic esteem threat is the category of stressor associated with physiological wear, not just disengagement. Being valued is closer to a biological need than an HR nicety.

2. Status histories travel with people.

The early-life and lingering-effect findings matter here. Someone’s sensitivity on the Esteem domain may reflect a lifetime of being under-regarded — by class, by background, by identity — long before they walked into the organization. Two people can post identical Esteem scores on the S.A.F.E.T.Y.™ assessment and carry very different histories of being valued or dismissed. As ABL already teaches, the score opens a conversation; it doesn’t “work the person out.” Curiosity about why esteem lands hard for someone is more useful than treating the trigger as a fixed dial.

3. Esteem threats are quiet and cumulative — which makes them addressable.

Most esteem damage at work isn’t dramatic. It’s being talked over in the meeting, having an idea re-attributed, getting passed over for the visible project, the offhand dismissal. Individually, each is forgettable. The aging research suggests the relevant variable is chronic, repeated exposure — which is precisely the pattern these micro-slights form. That gives us concrete, observable behaviors to pay attention to: who gets credit, who gets airtime, who gets seen.

Source: Willems, Y. E., Rezaki, A. D., Aikins, M., Bahl, A., Wu, Q., Belsky, D. W., & Raffington, L. “Social determinants of health and epigenetic clocks: a systematic review and meta-analysis of 140 studies.” Nature Human Behaviour (2026). DOI: 10.1038/s41562-026-02477-6. Research conducted by the Biosocial team at the Max Planck Institute for Human Development with Columbia University.

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Why Your Brain is Trained to be Distracted

As a leader, you’ve probably caught yourself thinking: “I just can’t focus like I used to” or “There’s never enough time to think strategically”

You might assume the problem is discipline, motivation, or poor time management.

The neuroscience suggests otherwise.

According to recent insights from Stanford researchers, many of today’s high-performing leaders are not suffering from a lack of willpower. You are operating in environments specifically designed to hijack your brain’s attention systems.

The Modern Workplace Is Competing Against Human Evolution

Your brain evolved to notice novelty. For your ancestors, paying attention to new sounds, movements, or opportunities increased survival. Today, that same neurological wiring is being activated hundreds of times per day by emails, texts, social media notifications, and news alerts.

Every notification creates a small dopamine reward. Over time, your brain becomes conditioned to seek these quick wins because they require almost no effort. Deep work, strategic thinking, problem solving, and innovation require significantly more metabolic energy, making them feel increasingly difficult by comparison.

Here’s the truth: you’re not struggling because you lack commitment. You’re struggling because your brain has been trained to prefer constant stimulation over sustained concentration.

Why Willpower Isn’t Enough

Many leaders attempt to solve the focus problem through sheer determination. You promise yourself you won’t check email, won’t look at your phone, and won’t get distracted.

Unfortunately, neuroscience suggests this approach is fundamentally flawed.

Every act of resisting temptation consumes cognitive resources. Throughout your day, you repeatedly spend mental energy fighting distractions, leaving less capacity available for critical thinking, decision-making, and creativity. Eventually, attention fatigue sets in.

The Stanford team recommends a different approach called proactive control.

Instead of resisting distractions, remove them before they appear:

  • Put your phone in another room during strategic work
  • Disable unnecessary notifications
  • Schedule blocks of uninterrupted thinking time
  • Use website and app blockers when needed
  • Create physical environments designed for focus

The lesson is simple: your success is less about resisting temptation and more about designing environments where temptation is absent.

Attention Is a Strategic Leadership Asset

Many executives underestimate how much attention drives performance. Strategic planning, innovation, emotional intelligence, coaching conversations, and complex decision-making all depend upon your ability to maintain focus on what matters most. When attention becomes fragmented, you become reactive rather than intentional. You spend more time responding and less time thinking.

Ask yourself: “What percentage of my day is spent directing my attention versus having my attention directed by others?”

Your answer likely reveals a significant leadership opportunity.

The Importance of Recovery

Focus is not simply a mental skill—it’s a biological resource.

Your brain requires recovery periods to sustain performance. Sleep remains the most important recovery mechanism because it consolidates memories, restores cognitive capacity, and prepares your brain for the next day of high-level thinking.

During the workday, short recovery periods are equally important. Stanford clinicians recommend brief breaks throughout the day to restore attention and cognitive processing speed.

This finding aligns closely with the Academy of Brain-based Leadership’s NETS™ Model—a framework that recognizes four essential pillars for optimal brain performance:

  • Nutrition supports your brain’s energy demands
  • Exercise improves blood flow, neuroplasticity, and stress resilience
  • Mindfulness Training strengthens attentional control and emotional regulation
  • Sleep restores cognitive function and consolidates learning

When you neglect any of these four pillars, your ability to sustain attention declines. Focus, therefore, should not be viewed solely as a productivity issue, but rather a fundamental brain health issue.

Flow: Your Hidden Competitive Advantage

Perhaps the most interesting insight from Stanford’s work involves the concept of flow.

Flow occurs when your attention becomes fully absorbed in a meaningful challenge. During these periods, distractions fade into the background, productivity increases, and performance often reaches its highest levels. Researchers describe self-hypnosis and visualization techniques as methods for intentionally entering these highly focused states.

While the term “hypnosis” may sound unusual in executive settings, the underlying principle is familiar: directing attention deliberately toward a specific goal while reducing competing mental noise.

Elite athletes, performers, and high-achieving executives frequently use visualization practices to improve concentration and execution. Creating the conditions for flow may be far more valuable than implementing another productivity hack.

Taking Action

The next time you find yourself unable to focus, move beyond self-criticism about discipline. Instead, explore:

  • What distractions are competing for your attention?
  • How is your environment shaping your behavior?
  • Are you relying too heavily on willpower?
  • Are you protecting time for deep work?
  • How well are you managing the NETS™ pillars of Nutrition, Exercise, Mindfulness Training, and Sleep?
  • Do you have regular opportunities to enter flow states?

The most effective leaders are not necessarily those with the strongest willpower. They are the ones who understand how their brains work and intentionally build environments that support sustained attention.

In a world increasingly designed to fragment focus, the ability to direct your attention may become one of the most valuable leadership skills of all.

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